"Σε
ένα πείραμα, προσθέσαμε το σενάριο όπου ορισμένοι συμμετέχοντες
πληρώνονταν σε μάρκες, και γνώριζαν ότι μπορούσαν γρήγορα να τις
ανταλλάξουν με πραγματικά χρήματα. Κάνοντας αυτή τη διαφοροποίηση είδαμε
μια σημαντική αύξηση στην εξαπάτηση.
Μια άλλη φορά, ερευνήσαμε τους παίκτες του γκολφ και ρωτήσαμε ποιο παράνομο σπρώξιμο της μπάλας θα έκανε τους άλλους παίκτες να δυσανασχετήσουν περισσότερο : χρησιμοποιώντας το μπαστούνι, το πόδι ή το χέρι τους; Περισσότεροι από διπλάσιοι (σ.σ. μάλλον εννοεί από το προηγούμενο πείραμα) δήλωσαν ότι θα ήταν λιγότερο πρόβλημα - για άλλους παίκτες του γκολφ, φυσικά - να χρησιμοποιήσουν το μπαστούνι τους από το να μετακινήσουν το μπαλάκι με το χέρι.
Η προθυμία μας να εξαπατήσουμε αυξάνεται καθώς αποκτάμε ψυχολογική απόσταση από τη δράση.
Μια άλλη φορά, ερευνήσαμε τους παίκτες του γκολφ και ρωτήσαμε ποιο παράνομο σπρώξιμο της μπάλας θα έκανε τους άλλους παίκτες να δυσανασχετήσουν περισσότερο : χρησιμοποιώντας το μπαστούνι, το πόδι ή το χέρι τους; Περισσότεροι από διπλάσιοι (σ.σ. μάλλον εννοεί από το προηγούμενο πείραμα) δήλωσαν ότι θα ήταν λιγότερο πρόβλημα - για άλλους παίκτες του γκολφ, φυσικά - να χρησιμοποιήσουν το μπαστούνι τους από το να μετακινήσουν το μπαλάκι με το χέρι.
Η προθυμία μας να εξαπατήσουμε αυξάνεται καθώς αποκτάμε ψυχολογική απόσταση από τη δράση.
Έτσι,
καθώς απομακρυνόμαστε από την χρήση μετρητών, (όταν κλέβουμε)
ευκολότερα βλέπουμε τον εαυτό μας να κάνει κάτι διαφορετικό και δεν
αντιλαμβανόμαστε την πράξη μας ως κλοπή. Αυτός είναι ο λόγος για τον
οποίο πολλοί από εμάς δεν έχουν κανένα πρόβλημα να πάρουν μολύβια ή ένα
συρραπτικό σπίτι τους από τη δουλειά, όταν δεν θα παίρναμε ποτέ το
αντίστοιχο χρηματικό ποσό σε μετρητά.
Και αυτός είναι ο λόγος που ανησυχώ λίγο για την κατεύθυνση που παίρνουμε ως κοινωνία χωρίς μετρητά. Οι εικονικές πληρωμές είναι μια μεγάλη ευκολία, αλλά η έρευνά μας δείχνει ότι θα πρέπει να ανησυχούμε καθόσον οι άνθρωποι απομακρύνονται από τη χρήση πραγματικών χρημάτων, τόσο πιο εύκολο γίνεται να κλέψουν ".
Και αυτός είναι ο λόγος που ανησυχώ λίγο για την κατεύθυνση που παίρνουμε ως κοινωνία χωρίς μετρητά. Οι εικονικές πληρωμές είναι μια μεγάλη ευκολία, αλλά η έρευνά μας δείχνει ότι θα πρέπει να ανησυχούμε καθόσον οι άνθρωποι απομακρύνονται από τη χρήση πραγματικών χρημάτων, τόσο πιο εύκολο γίνεται να κλέψουν ".
Ο
Συμπεριφορικός Οικονομολόγος Dan Ariely, ο οποίος διδάσκει στο
Πανεπιστήμιο Duke, είναι γνωστός ως ένας από τους πιο πρωτότυπους
σχεδιαστές πειραμάτων στην κοινωνική επιστήμη.
σχόλιο ID-ont:
Το ανωτέρω αποτελεί απόσπασμα από τη συνέντευξη του Dan Ariely στο
περιοδικό TIME. Δείτε κατωτέρω όλη τη συνέντευξη. Η επισήμανση με χρώμα
καθώς και η μετάφραση της παραγράφου έγινε από το blog μας.
Why (Almost) All of Us Cheat and Steal
Behavioral economist Dan Ariely talks about why
everyone's willing to cheat a little, why you'll steal a staple from
work but not petty cash and whether punishments for cheating actually
work.
Behavioral economist Dan Ariely,
who teaches at Duke University, is known as one of the most original
designers of experiments in social science. Not surprisingly, the best-selling author’s creativity is evident throughout his latest book, The (Honest) Truth About Dishonesty.
A lively tour through the impulses that cause many of us to cheat, the
book offers especially keen insights into the ways in which we cut
corners while still thinking of ourselves as moral people. Here, in
Ariely’s own words, are seven lessons you didn’t learn in school about
dishonesty. (Interview edited and condensed by Gary Belsky.)
1. Most of us are 98-percenters.
“A student told me a story about a locksmith he met when he locked
himself out of the house. This student was amazed at how easily the
locksmith picked his lock, but the locksmith explained that locks were
really there to keep honest people from stealing. His view was that 1%
of people would never steal, another 1% would always try to steal, and
the rest of us are honest as long as we’re not easily tempted. Locks
remove temptation for most people. And that’s good, because in our
research over many years, we’ve found that everybody has the capacity to
be dishonest and almost everybody is at some point or another.”
2. We’ll happily cheat … until it hurts.
“The Simple Model of Rational Crime
suggests that the greater the reward, the greater the likelihood that
people will cheat. But we’ve found that for most of us, the biggest
driver of dishonesty is the ability to rationalize our actions so that
we don’t lose the sense of ourselves as good people. In one of our matrix experiments
[a puzzle-solving exercise Ariely uses in his work to measure
dishonesty], the level of cheating didn’t change as the reward for
cheating rose. In fact, the highest payout resulted in a little less
cheating, probably because the amount of money got to be big enough that
people couldn’t rationalize their cheating as harmless. Most people are
able to cheat a little because they can maintain the sense of
themselves as basically honest people. They won’t commit major fraud on
their tax returns or insurance claims or expense reports, but they’ll
cut corners or exaggerate here or there because they don’t feel that bad
about it.”
3. It’s no wonder people steal from work.
“In one matrix experiment, we added a condition where some
participants were paid in tokens, which they knew they could quickly
exchange for real money. But just having that one step of separation
resulted in a significant increase in cheating. Another time, we
surveyed golfers and asked which act of moving a ball illegally would
make other golfers most uncomfortable: using a club, their foot or their
hand. More than twice as many said it would be less of a problem — for
other golfers, of course — to use their club than to pick the ball up.
Our willingness to cheat increases as we gain psychological distance
from the action. So as we gain distance from money, it becomes easier to
see ourselves as doing something other than stealing. That’s why many
of us have no problem taking pencils or a stapler home from work when
we’d never take the equivalent amount of money from petty cash. And
that’s why I’m a little concerned about the direction we’re taking
toward becoming a cashless society. Virtual payments are a great
convenience, but our research suggests we should worry that the farther
people get from using actual money, the easier it becomes to steal.”
4. Beware the altruistic crook.
“People are able to cheat more when they cheat for other people. In
some experiments, people cheated the most when they didn’t benefit at
all. This makes sense if our ability to be dishonest is increased by the
ability to rationalize our behavior. If you’re cheating for the benefit
of another entity, your ability to rationalize is enhanced. So yes,
it’s easier for an accountant to see fudging on clients’ tax returns as
something other than dishonesty. And it’s a concern within companies,
since people’s altruistic tendencies allow them to cheat more when it
benefits team members.”
5. One (dishonest) thing leads to another.
“Small dishonesties matter because they can lead to larger ones. Once
you behave badly, at some point, you stop thinking of yourself as a
good person at that level and you say, What the hell. This is something
many people are familiar with in dieting. We’re disciplined until we
lapse, and if we can’t think of ourselves as good people, then we figure
we might as well enjoy it. And it happens with honesty as well.
Cheaters too can start with one step. We conducted an experiment where
participants were given designer sunglasses to wear and evaluate. Some
were told their pair was authentic, others were told they were wearing
fakes and others were given no information. Then, after they had been
wearing their glasses for a while, we gave them matrices to solve. In
all three groups, a significant portion of the participants reported
solving a few more matrices than they actually had. Moderate cheating,
as usual. But while 30% of the group wearing real designer sunglasses
cheated, and slightly more, around 40%, of the people in the
no-information group cheated, more than 70% of the group wearing the
fakes exaggerated the number of matrices they solved. One moral
violation leads to further immorality.”
6. Better to encourage honesty than discourage cheating.
“Most attempts to limit cheating come from a cost-benefit
understanding of the problem. We think if we make the punishments harsh
enough, people will cheat less. But there is no evidence that this
approach works. Think of the death penalty. There is no evidence that it
decreases crime. A better approach would be to ask, How can we help
people stay honest? When we had an insurance company move the signature
on a mileage reporting form from the bottom of the document to the top —
so people were attesting that the information they were reporting was
true before they filled out the form, rather than after — the amount of
cheating went down by about 15%.”
7. Honesty is a state of mind.
“In one of our experiments, we split participants into two groups. We
asked one group to try to recall the 10 Commandments, the other 10
books they read in high school. Then we had everyone do some matrices.
What we found was that the people in the group who recalled books
engaged in the same level of cheating as most people. But the
participants in the group that tried to remember the 10 Commandments
didn’t cheat at all. Small reminders of ethical standards can be very
powerful.”
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